Using Design Thinking to transform customer experiences
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service.” Steve Jobs in an Interview with Fortune Magazine, 2000
At Cloud View we help organizations and companies look at their business from a Design Thinking perspective. This will mean looking at the business from a more customer-centric perspective.
It will also mean looking at what the business wants to achieve, what its challenges are and what relevant technology and tools are available.
A Design Thinking approach is not only about designing specific products or services (although we think this is important too, of course) rather it is about asking bigger questions about the business as a whole – bigger questions about your customers’ total experience of your company and your brand. More…
Watch Tim Brown, CEO of Ideo talk about Design Thinking
Wikipedia describes Design Thinking as:
“It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success”
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We are a Singapore-based company founded by Carl Griffith
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